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Want to be at the top of your PR game? Charisse Curtis, VP of Public Relations C.Luxe Brand Management, urges anyone that wants to get ahead in the PR field to be a strong writer – it will get you far within the PR world. When some people think of public relations, they think “glamorous”, but not everything is all about the glamor. On a daily basis, Charisse sits in front of a computer and pitches to editors about brands she is working with.
She states that it’s all about a strong, unique pitch. Make sure you engage editors in the first three sentences, or else what you wrote isn’t going to get read. Always state what a brand does, what are you trying to sell, and why it’s better than any of the other brands that other publicists have pitched that day. Sell the story!