#CMWorld 2017 – REI’s How-to Guide to How-To Content – Eric Hess


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REI has published how-to content for nearly 20 years. It’s no surprise why: how-to content not only helps customers, it also drives business. In this clip from Content Marketing World 2017, Eric Hess, Senior Program Manager at REI, shares how-to advice on how REI uses content to inspire customer engagement throughout their outdoor journey.

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Joseph Segal

Joseph Segal is a writer, web developer, and affiliate marketer with over 21 years of experience. He focuses on sharing quality solutions for personal growth and development with people through courses and products developed by his team or shared from others. Making money is a good goal. He says "Making a life is a better one!"

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