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Trying to find relevant interests with Facebook’s audience insights tool?
Targeting relevant interests is not my first choice, I prefer a warm audience but either way being relevant with your Facebook Advertising is key to success….
In This video I show you several ways to validate you interest based search to make sure you are HYPER relevant and targeted so you are nit only relying on the audience insights tool.
You will still get value from Facebook’s audience insights tool but their suggestions and removal of the affinity score have made the suggestions from that tool less relevant over time.
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