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Trying to figure out how you can start a podcast from your YouTube videos? This video shows you exactly how to create a podcast episode based on your YouTube video… Step-by-step!
For content marketing, a great goal is to get your content into every major media as I explained in my three pillar marketing strategy video: https://www.youtube.com/watch?v=W-ZhK00OkBE
For content marketers who start with a YouTube video, turning that video into a podcast episode requires very few steps to be done right. Simply ripping the MP3 and uploading it to a podcast hosting solution is not enough!
It is important for you to work with the audio file in order to make a great podcasting user experience for your listeners.
You may need to introduce the idea that the audio file began as a YouTube video… You may want to add an out true to the video…
In working with the audio file itself you will want to normalize the levels and compress the file so it is low on bandwidth and doesn’t end up buffering for your listeners.
Finally you need to add MP3 tags so that the file has an author, title, image and more! All of this data is picked up by the podcast hosting, the RSS feed, and the users phone which gives a great users experience when they are listening to your podcast episode.
Finally, uploading it to a podcast hosting solution where it can live on its own, then you can embed it into your blog posts that you’ve created from the transcription!
This is how you complete the process of creating a three pillar content marketing strategy starting with a YouTube video.
When you are ready to launch your podcast, there are some strategies you can implement to try and rank quickly on the iTunes podcast directory. I cover those in a separate video with a couple of podcasting experts here: https://www.youtube.com/watch?v=tsFvfJvADfE