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Do you know the fundamentals of building relevant content for your target audience? In this clip from Intelligent Content Conference 2017, James Mathewson with IBM shares how using cognitive technologies and audience intent modeling, you can model how to engage with audience members in the context of their buyer journeys.
To see the full presentation & slides from ICC 2017 order our VOD: http://icc2017.kvshowcase.com/
Learn more about Intelligent Content Conference here: http://www.intelligentcontentconference.com/
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