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John Paul DeJoria is a serial entrepreneur, a self-made billionaire and philanthropist. He is the co-founder of the Paul Mitchell Systems, Patrón Spirits, and ROK Mobile. John describes what being an entrepreneur means to him, “An entrepreneur is an individual who on their own wants to make something happen whether it is a service or physical product…” John talks about the importance of treating people how you would want to be treated in business and life. John talks about his new initiative with ROK Mobile, how important giving back is to him, and how entrepreneur should make sure they are in the re-ordering business, not the selling business.